Nandini Jammi (born 1988 or 1989 [1]) is an American activist and brand safety consultant. Name * First Name Last Name Email * This is about a. As interest in brand safety spiked, the ad tech sector saw a business opportunity in the anxiety. This would make it hard for it to be a "disinformation" site. Atkin combed through them and picked out some alarming examples. But Jammi and Rivitz werent only pissing off right-wing kingmakers and alienating advertisers; they were increasingly at odds with each other. I would like to be aware of when you go to conferences and events, because sometimes, I would like to attend with you, like with South by Southwest. Nandini Jammis grift hasnt been going well as of late. Boss Betty spoke with Jammi at the very end of July about what went down at Sleeping Giants and how its shaping her work now. Contact Nandini Jammi How can I help? (Jammi moved back from Germany in 2019.) pic.twitter.com/ZsOwrKYIHV, Inspiring presentation by @nandoodles, co-founder of @slpng_giants and CheckMyAds during the @DisinfoEU #Disinfo2020 conference:#Disinformation is actually easy to manage, but the #adtech industry is not willing to solve the problem as it generates revenues, Excellent talk from @nandoodles at #BoS2020 on how tech companies can uphold their values in their policies. Youll be on the top of peoples minds for opportunities and events that come up. In the old days, he explained, someone who wanted to publish racist propaganda would have had a hard time getting anyone to read it and an even harder time paying for it. But I have paid for it with my labor and by giving up paid work, my time, and my ability to take vacations. You cant automate your way to brand safety, she says. In the old days, an airline might call up a newspaper to pull an ad that was slotted to run next to a story about a recent plane crash because the adjacency was seen as bad for business. Knowing what that recognition did for me, I [bring Claire] into interviews and call her my co-founder. Lissimore was pretty confident that Atkin wouldnt find anything alarming. pic.twitter.com/AOStb3pYYc, Nandini Jammi (@nandoodles) June 7, 2022, Today, its JournalistenWatch, a German-language website promoting Islamophpobia and COVID conspiracies.. Nandini Jammi Co-Founder at Check My Ads Institute / The Adtech Watchdog New York, New York, United States 8K followers 500+ connections Join to follow About I'm co-founder of Check My Ads. At Sleeping Giants, she led campaigns that convinced advertisers to cut ties with Fox News The OReilly Factor and Tucker Carlson Tonight. Knowing what that recognition did for me, I [bring Claire] into interviews and call her my co-founder. Both @ford and @LEGO_Group have pulled their ads from similar videos on Rumble if not from the platform entirely after I flagged it for them. [7] Rivitz subsequently wrote a public apology. To the contrary, one recent study found that the halo effect of advertising on a set of established, respected news sites led to a massive increase in brand lift, a measure of warm consumer feeling, compared to ads that ran across the rest of the internet. Also, theres three dots next to the heart with the plus sign in the bottom right of the photo in the image supposedly confirming that NextRoll dropped us, but not in the message supposedly showing them messaging her initially. We are here to help! But in the digital realm, the old-school approach has all but disappeared, replaced by something called programmatic display advertising. I hope @gekaminsky is drinking lots of water after stretching this hard!" This interview has been lightly edited for length and clarity. UPDATE: @magnite is still reviewing Bongino and TPM. How did your experience with Matt at Sleeping Giant influence the way you work with your new co-founder, Claire? Then the coronavirus pandemic hit, and the inverse problemof brand safety technology that blocks ads from appearing on legitimate news sitessuddenly attained crisis proportions. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. The below slide says it all #TuringFest #SleepingGiants pic.twitter.com/MV3npaAOrp, Newsletter | Privacy Policy 2020 Nandini Jammi All Rights Reserved. Jammis solution is simple and audacious. When I saw that picture [Rivitz DMed her a photo of himself accepting the award], my stomach just dropped. His user dashboard didnt allow him to see, let alone choose, where his ads appeared. [1], Soon after the 2016 United States presidential election, Jammi visited the far-right Breitbart News website and saw an Old Navy ad with a photograph of an interracial couple. When the pandemic hit, terms like coronavirus and Covid-19 found their way onto block lists. Was there a clearly stated expectation on your part that you wanted to be included in these opportunities? Nandini Jammi Bio Nandini Jammi This past March, as the full horror of the coronavirus pandemic began to reveal itself, Jammi watched the news business go into a financial tailspin. Theyre only accelerating polarization.. Fast, Cheap, and Out of Control: Inside Sheins Sudden Rise. The bigger problem lay in advertisers handing over their campaigns to technology they didnt understand. [9], Through their work with Check My Ads, Jammi and Atkin have reported on broad keyword blocklisting of words like "coronavirus", "racism", and "immigration", a practice they say has been detrimental to the news industry as a whole. Nandini Jammi When Nandini Jammi and Matt Rivitz first met in 2016, the connection was kismet both had big ideas about influencing the way big brands spend their marketing budgets. Call us to speak with a booking agent to discuss your event or specific speaker request. The WIRED conversation illuminates how technology is changing every aspect of our livesfrom culture to business, science to design. At one point she asked why advertisers cared so much about avoiding unpleasant news topics. Copyright 2019 Boss Betty. What we never imagined was that brands would turn off the tap on all NEWS & CURRENT EVENTS too., Her detractors delighted in the irony. Re: Targeting is made possible by Omidyar Network. @nandoodles of @slpng_giants absolutely smashed it at the @turingfest afternoon session on protecting your brand, and deciding who gets to use your platform. [2] Jammi and Rivitz both continued to work at their day jobs while also spending between three and eight hours a day on Sleeping Giants. [7] Jammi has not denied any involvement. All rights reserved. Why aren't you in Cannes?, According to Jammi, this was part of a long pattern of behavior in which Rivitz tried to hog credit for Sleeping Giants and keep Jammi from being identified as an equal partner in the press. And I was asking myself the question, am I really as involved in this campaign as I think I am? In one paragraph, they mentioned me and one thing that I had done. But blocking tools defined brand safety in terms far more broad and haphazard than what Jammi had been shaming companies for. There is no evidence that this makes business sense; theres no reason to think someone who sees an ad for Dominos while reading an upsetting story about, say, police violence will be any less likely to order their pizza. But I have paid for it with my labor and by giving up paid work, my time, and my ability to take vacations. Selling golf clubs? The name Check My Ads pretty much sums up the idea: For starters, Atkin and Jammi would help marketers figure out where their ads were really showing up, then help them stop subsidizing offensive material and wasting money on fraud. Deranged activist calls Jews 'neo-Nazis' as part of Antifa-led ad All of which makes it hard for brands to keep track of where their ads are being seen and their money is being spent. Follow Claire and her team. If you're looking for ad hoc or hourly marketing help or support, you can now book me directly on Superpeer. The site was riding high, having emerged as a more explicitly nationalist alternative to Fox News. Nandini Jammi, a black woman, says she is the co-founder of anti-conservative hate group Sleeping Giants. Nandini Jammi Is Sabotaging This Ukrainian Company As It Stands Up to Im sure people were racist towards me, I just didnt know it. Absolutely! What was your relationship with Matt like in the beginning? Jammi badly fails to understand that much of the rest of the world doesnt agree with the ultra-partisan, extremist agenda promoted by her and her supporters within the establishment media. In what ways has your new venture, Check My Ads, emerged or departed from your work on Sleeping Giants? She graduated from the University of Marylands R.H. Smith School of Business with a degree in Marketing. Less than seven hours later, someone swatted Pool, sending police to his home, presumably in an attempt to harm him. Additionally, Nandini also faces allegations of lying to her donors for falsely claiming that donations to her organization Check My Ads will be tax deductible. Jammi was still a marketing newbie, but by taking the unusual step of trying to audit her own campaign, she had learned something important about digital advertising: If you dont take careful control up front, your ads can end up anywhere, including places that make no sense for your brand. Once you meet someone whos good to you, a potential champion, ask them for an introduction to others and build out a network with people who can vouch for you. We want to help brands realize that theyre inadvertently funding disinformation and hate speech and we want them to reallocate those funds to independent voices, media and creators. Ad Choices, She Helped Wreck the News Business. The news media was getting a smaller slice of a shrinking pie. But despite the daily bombings, MGID says they have successfully kept their company running whilst sheltering from rocket attacks in a basement as war rages.. Nandini Jammi | Official Website The purpose of Check My Ads is to empower voices that would otherwise not be heard. In a . So even as Jammi continued to run the Sleeping Giants Facebook account and identify herself as cofounder in the press, she began planning her next move. Matt told me last month, when we were still speaking, that he had gotten off a call with the Anti Defamation League [about what became a. What made you finally decide to go public with your experience at Sleeping Giants? On the whole, the innovation brought no obvious benefit to advertisers, but it delivered pain to the news business. This one went from CONFIRMED: ZIPCAR HAS DROPPED ADS ON BONGINO to Hey ZipCar, uhhhh, can you make sure you dropped ads within three weeks. Now, one year later, I had both of those things. He was mistaken. All American Speakers Bureau is a full-service talent booking agency providing information on booking Nandini Jammi for speaking engagements, personal appearances and corporate events. Its a scheme whose grandiosity is matched only by the stunning dysfunction of the digital advertising industry itself. She also convinced tech companies to suspend Alex Jones Infowars, Proud Boys and dozens of other high-profile extremist groups. Her accusations are that the outlet promotes "neo-Nazis" and transphobia. )com and BonginoReport(. June 9, 2022 In addition to advertisers no longer listening to her, she was recently condemned by the massive Jewish service organization BNai Brith for smearing a Jewish journalist as a Neo-Nazi in an attempt to cost him advertisers. Check My Ads' 501(c)(3) status has since been approved, but her claims were not true at the time. The wheels of global business alliances grind slowly, if they grind at all. DM me." Under Atkins guidance, he emailed the retargeting vendor, Criteo, to get a list of the publishers where his ads were running. So I wrote Magnite, and they indeed didnt pull our ads. This was the world Jammi entered when she got her start in marketing. Breitbart News is fully covered under the 1st amendment but that doesnt mean we have to help fund it.. Whats astonishing is that the cofounder of Sleeping Giants would be so clueless that she never imagined this would be the outcome of media boycotts, wrote the conservative columnist Mark Hemingway. Putting up an incredible fight against Vladimir Putin, MGID has proven what the Ukrainian people are capable of; defying the odds and turning up to work every day as major population centers across the country are hit with cruise missiles and drone strikes. When we were still anonymous [nobody knew who was behind Sleeping Giants until mid-2018], someone from the U.N. wanted us to come speak at an event. Jammi had a hunch that the situation was even worse than it looked. Second, show the world that you know what youre talking about. Meanwhile, companies are grappling with the morality of their advertising practices in unprecedentedly public ways. He had to email the company to even get that information, and then again to ask it to block certain sites. Her commitment to destroying websites, commentators, and businesses that do not reflect her radical worldview is a sad reflection of the state of todays discourse. Both will continue to work with the consulting agency while also working on the non-profit. Jammi has faced numerous accusations of anti-Semitism when launching a harassment campaign against advertisers of the website The Post Millennial, a Jewish run publication. It made such a difference when I grabbed my title as Sleeping Giants co-founder, not just for my career prospects but also for me psychologically. Yes, I should have been in the room for that. I wanted to know how the money was being spent. So she went into the back end to check where her ads were being seen. The only one she recalls recognizing was Zero Hedge, a libertarian blog that dabbles in conspiracy theories and would later be suspended by Google Ads for racist content in its comments section. Join the ranks of independent, free thinkers by supporting us today for as little as $1. Nandini Jammi on Twitter: "I live in this swamp of middle-aged farts Capacitors. As the cofounder of a social media campaign called Sleeping Giants, Jammi had perfected the art of pressuring advertisers to stop funding websites that peddle hateful content. The sites were mostly ones she hadnt heard of. Citing a rare case involving a fourth grader, Nandini wrote: Someone like Johnnie, however, (who was referred to by that pseudonym in a New York Times article), may be branded for life. She did her first panel as an ad tech expert a couple of weeks ago. Lissimore remains incensed at Criteo. (For WIRED, the number was only 41 percent: nearly 77,000 ads blocked in March.) There arent women at the table in ad tech so to have two of us not just be part of the industry, but actually push back on what the industry says, is unheard of. Now she wants to teach marketers to think for themselves again. And I was asking myself the question, am I really as involved in this campaign as I think I am? I also remember that he didnt do it if he didnt want me to do it, then he should have done it. That wasnt really an apology, was it? bio for Nandini Jammi agency, manager, speaker fees, speaking agency entertainment booking agency, speaker's fee, how to book, booking agencies for lectures, speaking event, celebrity appearances for hire, who is agent, manager, publicist, who represents, speakers bureau management who represents Nandini Jammi. I realized it meant that I was going to deal with another Cannes-like situation. We got Swatted again Tim Pool (@Timcast) January 19, 2022. Tagged as CheckMyAds, Nandini Jammi, Partisan Watch 2023. Her work was later cited in an academic paper on how to best integrate young sex offenders into higher education. In a 2018 survey by Digiday, 43 percent of media buyers said they avoid news content at least sometimes. Like the overwhelming majority of small businesses, Jammi used Googles advertising platform. At Sleeping Giants, she led campaigns that convinced advertisers to flee Fox News The OReilly Factor, Tucker Carlson Tonight and The Ingraham Angle. Meyers also said Criteo had added the Epoch Times, along with the Gateway Pundit, another conspiracy-mongering site, to its default block list.). I had to sit down. Were still working our way through that question.. And more dozens of prominent brands joined a temporary Facebook ad boycott, partly organized by Jammis former partner Matt Rivitz, designed to force the company to update its policies on hate speech. And I want to save them money.. You could bring me as your plus one, and I could also have a chance to meet people. Jammi did not specify any inaccurate information promoted by the website and even if she had, the anger expressed in this and many of her other tweets goes to show just how warped her worldview is. The left are eating themselves alive as cancel culture gets more I want to show you how a woman of color almost disappeared from the movement she built, Jammi wrote in a Medium post published July 9, the day after the publication of a BuzzFeed article about her departure from the organization. I feel comfortable antagonizing the ad-verification industry, she says, because theyre lying to their customers., The difference now is that Jammi has set out to antagonize the ad-verification industry in a way that involves having customers herself. I sent the request over to Matt and they connected. The need for fact-based journalism and thoughtful analysis has never been greater. Thats the question: would you give a now 14-year old the same life sentence that you give a grown man? And the fraud angle provided an important clue. Nandini Jammi on Twitter: "LOL @dcexaminer's investigation on Third, find your allies. I wasnt seeing bids come through on one of the tools I use and believed this was enough to confirm. Check My Ads is a for-profit organization. Despite trolling the ad industry for a living, Jammi seemingly has no idea how targeted advertisements work. WIRED is where tomorrow is realized. nandini jammi husband. The conference started with Nandini Jammi(@nandoodles) who is a great expert with practical experience on the frontline of fighting disinfo. On top of being confused and surprised about winning this award, I also had to lie to people [about what was happening] because if I didnt, then people would learn that we have problems. Because of our collaboration, she was able to go head-to-head with other tech experts who have been in the industry for a lot longer. Were not shy about asking for money, but at the same time, were not taking VC money. IMHO the perfect pick for the first presentation. But when it came to this, that call with the ADL Sleeping Giants was a platform that I helped you create! After all, any . Were independent and cant be cancelled. Nandini, unsurprisingly, maintains a close relationship with Chad Loder, a far-left Antifa activist accused of abuse by multiple women. Heres Her Plan to Fix It. Second, show the world that you know what youre talking about. To find out what personal data we collect and how we use it, please visit our Privacy Policy, http://thepostmillennial.com/nandini-jammi-argued-for-milder-punishments-for-convicted-sex-offenders, Antifa-loving activist Nandini Jammi argued for milder punishments for convicted sex offenders, Eternal Sentence for Juvenile Sex Offenders, MUST WATCH: Russell Brand CRUSHES John Heilemann over MSNBC's bias, propaganda, Sacramento pub apologizes for displaying gameplay footage of Harry Potter video game, SAVANAH HERNANDEZ REPORTS: St. Louis teen paralyzed after career criminal crashes into her while illegally driving car, MUST WATCH: Jimmy Kimmel calls Aaron Rodgers a conspiracy theorist for wanting the names on the Jeffrey Epstein client list, White House press sec defends Biden's laugh while speaking about a mother who lost two sons to fentanyl, NOT A FREE COUNTRY: Woody Harrelson SLAMS ongoing Covid protocols in Hollywood. . But at least the font sizes (excluding the fonts of the times) in the messages are consistent so. When I went on stage at the [European tech conference] Turing Fest as co-founder, I held Sleeping Giants on my shoulders like it was my baby. Nandini, unsurprisingly, maintains a close relationship with Chad Loder, a far-left Antifa activist accused of abuse by multiple women. Less laughable: The definition of controversial could smuggle in ugly biases, flagging terms like lesbian and bisexual.. We model how to give credit freely and generously. However, a number of things should be considered before we give them a de facto life sentence by listing them on the Internet along with violent, knowing, and malicious adults.. "[8] As was pointed out to her by countless commenters mocking her, the ads she sees are based on her search history. All American Entertainment Named to Inc. Best Workplaces in 2022. Im showing them a solution to a problem they dont know they had. Sometimes progress looks like going back. Advertisers who want to reach users like you then compete in a real-time auction for your eyeballs. What did I just spend the past two and a half years doing and what have I been working on every day? pic.twitter.com/kqlFMCPtYq. Im just doing what I did at that old job, but at a bigger scale. Terms & Privacy, The activist entrepreneur left the organization because her 'white male co-founder gaslighted me out of the movement', But, as their campaigns became more successful , helping to drive Bill OReilly from Fox News, 90-percent decrease in advertising on Breitbart. You cant hash things out with an algorithm over a three-martini lunch. Contact an All American Speakers Bureau booking agent for more information on Nandini Jammi speaking fees, availability, speech topics and cost to hire for your next live or virtual event. Leftist activist Nandini Jammi, known for her deplatforming efforts against conservatives, argued that sex offender registries are too harsh for young sex offenders, a newly-unearthed blog post reveals. I mean this with all due respect, one chat participant replied, but they care because of you (your org), and its broadly your fault.. When you support The Post Millennial, you support freedom of the press at a time when it's under direct attack. The company aims to fund new media organizations and combat disinformation. Keyword blocking purports to keep brands far away from unsafe content, but in practice it often steers advertising away from the news, accelerating the decline of an already beleaguered industry. Take our short survey. She wrote: "Thats the question: would you give a now 14-year old the same 'life sentence' that you give a grown man? Do you believe that any of this treatment was a result of your gender or ethnicity? Love seeing this at #BoS2020. [2][7] She published a blog post after leaving the organization, titled "I'm leaving Sleeping Giants, but not because I want to", with the subtitle: "How my white male co-founder gaslighted me out of the movement we built together". Nandini Jammi, co-founder of the partisan organization 'Check My Ads,' is targeting a Ukrainian digital advertising company as it endeavors to remain operational during Russia's continued 'special military operation' on the country. How can we be proactive not reactive, Watching @nandoodles give a brilliant, thought-provoking talk about brand safety, free speech and how you walk the line between the two #turingfest pic.twitter.com/q0lPadUtS1, La Conferencia #Disinfo2020 de @DisinfoEU no podra comenzar mejor. And just as a bonus, heres some additional tweets, just for laughs. Contact an All American Speakers Bureau booking agent for more information on Nandini Jammi speaking fees, availability, speech topics and cost to hire for your next live or virtual event. I had to sit down. Soros -backed Antifa-linked activist Nandini Jammi can't seem to stop lying about her "successes" in her efforts to get advertisers to drop right-wing news sites. Ads were being directed away from the likes of Time and Der Spiegel but were still finding their way to, say, fringe sites that promoted drinking bleach to cure autism. Related Tags: Information on keynote speaking engagements, personal appearances, corporate entertainment and appearance fees for Nandini Jammi, an inspirational motivational speaker. I didnt hear about the study again until it was published. They probably werent taking a break from playing Fun Race 3D to make an impulse purchase on their phone. When I saw that picture [Rivitz DMed her a photo of himself accepting the award], my stomach just dropped. Humans Have Always Been Wrong About Humans. MGID, a digital ad firm based in Kyiv, has remained operational since Russia's so-called "special military . Invite me to speak As seen in I'm a brand safety expert, an internationally recognized activist and co-founder of Check My Ads. Even more destructive than keyword blocking is another increasingly widespread practice among marketers in the era of brand safety: refusing to advertise on news publications at all. Nandini Jammi remembers the moment she learned she was accidentally destroying the news industry. What Jammis critics didnt know was that she was, by then, recognizing the limits of Sleeping Giants herself and was already plotting her next move. Nandini Jammi on Twitter I suspect what youve been through professionally resonates with a lot of people its not uncommon for people occupying marginalized identities to disappear from the institutional history of an organization or movement. The effort might get that brand to knock it off, but it didnt fundamentally change how they approached marketing. In the Netherlands, the countrys main public broadcaster recently got rid of microtargeting entirely and saw a big increase in digital ad revenue. Nandini Jammi, the extremist political activist behind the censorship organization "Check My Ads," appears to be targeting a Ukrainian digital advertising company - risking the jobs of Ukrainian workers in the middle of a war. The cofounder of Sleeping Giants, Nandini Jammi, and her business partner Claire Atkin started Check My Ads for brands to know exactly where their ads are running online. Fou is a longtime digital marketer turned ad fraud investigator and strident critic of the industry. Were such a thing possible, laws neednt exist. I want to share with you my journey with Sleeping Giants, why taking credit matters and why you must fight for yourself as hard as you do for your cause. November 22, 2021. When Nandini Jammi and Matt Rivitz first met in 2016, the connection was kismet both had big ideas about influencing the way big brands spend their marketing budgets. Sleeping Giants wasnt the only source of incoming fire that advertisers were facing. Perhaps judges should be given discretion in each individual case.'" Happy New Year! Honestly, we had a really good, constructive positive relationship. Loder has publicly expressed racist and anti-Semitic views, and called for the murder of his political opponents. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Sleeping Giants will finger-wag and name and shame for the slightest things, says Robert Rakowitz, who was head of global media at Mars when Sleeping Giants sicced its followers on the candy giant, prompting it to cut ties with Breitbart.