By the time Europe has finally picked itself up after the Second World War the American palate and taste for chocolate has long since been fixed. The Facts About American vs. European Chocolate American vs. European cocoa content regulations. Subscribe & receive 15% coupon code on your first order (excludes Virtual Events)! Mars, commonly known as Mars Bar, is a variety of chocolate bar produced by Mars, Incorporated.It was first manufactured in 1932 in Slough, England by Forrest Mars, Sr. English, of Course, Library of Congress: Chocolate, Candy and the Law, European Food Information Council: The Perfect Mixture: Emulsifiers Make Our Food Enjoyable. 02116 United States. Ingredient proportions. There is no comparison. For example, if you were to compare a Hershey bar made in America versus a Cadbury Dairy Milk bar made in Europe, you would find a significant taste difference. The other 90% is just milk and sugar. I’ve traveled around the world tasting chocolate, and I’ll tell you that chocolate in Europe (Milka, Cadbury, Lindt, etc) is no different. In Europe, chocolate usually has a lot of milk included, while in America, it rarely uses milk, or at least uses much less (from what I can gather). American chocolates are lighter and sweeter; using a smaller variety of ingredients like caramel, almonds, peanuts, and chocolate cream. 10 Huntington Ave European chocolates, with their smoother, richer flavor, use European butter and cream, which has a higher fat content. Difference Between Baking & Eating Chocolate, BBC News Magazine: The Great Transatlantic Chocolate Divide, U.S. Food and Drug Administration: CFR -- Code of Federal Regulations Title 21 -- Cacao Products, Centre for the Promotion of Imports -- Ministry of Foreign Affairs: EU Legislation: Cocoa and Chocolate Products, The New York Times: The World’s Best Candy Bars? For chocolate enthusiasts from the UK, the American version tastes like chalk and cheese. The endless dilemma continues - European or American Chocolate? Chocolate manufactured in the United States is generally sweeter than chocolate produced in European countries. This is mainly due to the fact that American chocolate contains less cocoa, which allows for the addition of more sugar or other carbohydrate sweeteners. Corn syrup tends to have a sweeter flavor than sugar, which also accounts for the difference. Most Europeans will say that American chocolate tastes cheap, overly sweet or just funky, while most Americans will say that it's strange how the European chocolate melts between their fingers and how it has a rich taste - which seems strange to them. We operate on the assumption that imported chocolate experience should be more easily achievable, to a person here in St. Louis or (via our website) to anyone in the States or elsewhere. // Leaf Group Lifestyle. Want to try out our European and American chocolates? Was this page helpful? But the cocoa content isn't the only thing which separates British chocolate from its American namesake. I love chocolate. (Compare the best European chocolate sold in grocery stores to the best US chocolate sold in grocery stores and you will find the same.) After all, American-produced cream, milk, butter and sugar are used to make fillings in the United States, while European counterparts go into the fillings for chocolates made in Brussels. I get so tired of hearing Europeans trash the USA. However there is no debate. Paretts holds a Master of Professional Writing from the University of Southern California. In the US, chocolate has been treated historically as ‘candy’ and aimed at children. Stop trying to be pretentious, it was designed to be as appealing as possible. European chocolate contains more cocoa and thus, less sugar. Even our bread has caught up to an exceeded the over-baked loaves of French bread sold in Paris bakeries and all over France. I have had them all- married an airline pilot. Today, different varieties of Theobroma cacao, the tree that produces cacao beans, are grown in South America, West Africa and Asia. Neither European nor American chocolate can be considered better, it’s really just a matter of taste preference. Fat content is another distinguisher between American and European chocolates. The United States requires a lesser percentage cacao in their chocolates, ten percent to be exact, while in Europe anything considered “chocolate” is twenty percent or higher. In this 60-minute virtual chocolate tasting, we explore this dilemma in a fun way. But to the British, the company is known for so much more. European Vs. American Chocolate The first instance that I was in England I went duty-free shopping and picked up some English chocolate. Face it, we have better wine, better food including chocolate and even better skiing. We set out to investigate and found 10 European sweets that have our American offerings beat every time. Why not write an article on why American wine is inferior to European wine? Use this popup to embed a mailing list sign up form. As an American who has emigrated to Ireland, I agree that some American Chocolate can be “cheap”, but I have also had “cheap” European chocolate. Lawrence Allen says Europeans have a prejudice against American chocolate. While chocolate is beloved all around the world, European and American chocolate varieties have some subtle differences in flavor and texture which seem to polarize chocolate-lovers. Only one US chocolate bar beat the UK equivalent (Milky Way was better than the UK Mars) but overall, the UK chocolate bars got the thumbs up. 2010 Mars, IBM, and the U.S. Department of Agriculture complete a two-year effort to sequence and annotate the cocoa genome. “Chocolate History, Culture and Heritage” is published and becomes the definitive reference for American chocolate history. Many European chocolatiers make chocolate with upwards of 40% cocoa solids, a world away from our elevenses bar from the newsagent. p.s. The second major difference is sugar content. American chocolate is far sweeter than chocolate in Britain, with sugar being the main ingredient. Except the Europeans can’t bring themselves to say it so we all call it “California wine” rather than American wine. American chocolate only contains cocoa butter, which is a bit harder than other vegetable fats. Labradors bred especially to hunt and compete in field-trials are selectively bred for their working abilities. This is not true for some European brands marketed to the U.S., such as Cadbury, whose products differ in sugar content and other ingredients from products sold under the same name in Europe. FREE GROUND SHIPPING ON ALL ORDERS OVER $100 | QUICK SHIP VIRTUAL TASTING PROGRAM AVAILABLE. The average American probably knows Cadbury as the source of the sugar-rush-inducing Creme Eggs that hit grocery store shelves around Easter. Please note, comments must be approved before they are published. Chocolate Enters the Tasting Room, World Agroforestry Centre: Cocoa and Chocolate, The Washington Post: Chocolate By the Numbers. I read somewhere online that American chocolate bars go under different names than the German ones. Chocolate in the U.S. is regulated by the U.S. Food and Drug Administration. In ‘76 said it was a fluke that we won, till it happened and again year after year. 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