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Disgusted with the name change. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. On this Wikipedia the language links are at the top of the page across from the article title. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. These bottles may appeal to those looking for a private-label wheated bourbon experience. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. Its cheap and low quality but wholly drinkable. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. In 1972, the Stitzel-Weller Distillery went out of business. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Rebel Yell Bourbon is often left out of the wheated discussion. It is what it is. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS It will just make her cry more, more, more. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. The new Rebel Yell look (image via Luxco). As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Awww poor baby. What does it taste like? Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. The results of honorable Men idly standing asideand remaining silent. Absolutely ridiculous that you are changing the name of the Rebel Yell. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Thats just awful. who-ey! Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. NOTHING was wrong with its name! After that I casually asked at a few others stores and apparently it's the same all over town. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. From the Lux Row website: "Aged in charred oak barrels . Taste: Caramel and sweet honey are most present with some raisin and cinnamon. Even though you can definitely find some on Kings Dominions Facebook page. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Do you wish theyd keep the name. Once I became more conscious of the significance of the name, I did find it awkward. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. The brand was meant to celebrate the 100 year anniversary of the original Weller company. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." It just felt like another local reference, but not a celebration of the Confederacy. The last thing, and maybe most important, is a low price tag. Lets be honest were talking about a $15 bottle of bourbon. I dont claim to speak for or represent anyone. For Blood Oath Pact No. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. In 2016, construction on the brand new Lux Row Distillery was begun. It's those quiet rebels you really have to worry about. But for a while, it was common knowledge the main supplier was Heaven Hill. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. The people that rebelled against the United States because they thought they should be able to own people are bad. . He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Especially for those of us that have been riding it since the 70s," said one more. Waitis that name potentially offensive? Weller. Not sure why it shows the old one on mobile. The '75' refers to 1975, the year that the ride opened. ago One is softer DonutBourbon 6 mo. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. By 1984, Rebel Yell was distributed nationally. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. It started with a new bottle design and a new marketing campaign. Hit it on the desktop version of the site. It is only a name. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Rebel Bourbon is a decent intro into wheated bourbon, however. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. Imageused underCCby Mr. Gray. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Billy Idol's song "Rebel Yell" was named after the whisky. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. The brand has changed hands and recipes, but it is a part of American bourbon history. Fifty years later, that pissed off quite a few people. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. I dont remember ever seeing any historical theming or educational features. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Maybe the barrels that didn't make the cut? And he said, "Well if you don't pick it up we're thinking of picking it up." The distillery is located in Bardstown, a town known for its bourbon heritage. Home Whiskey Review Rebel Yell Bourbon. And its got a bit of an edge, thanks to the addition of the Confederate flag. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Powered by Invision Community. In Virginia battlefields, monuments, and references to the areas history are very common. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Is Rebel Bourbon good whiskey? The yell has also been described as similar to Native American cries. Why did they HAVE to choose such a name in the first place? The park did what they thought was best. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. I thought that moniker just applied to Ole Miss fans. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Check out what we are up to! I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Cookie Notice Its a cheap bottle of whiskey and it tastes like one, too. The Lux Row Distillery filled its first barrel three years later, in January 2018. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. This unique style offers hints of honey and butter followed by a . Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Rebel Yell was to be produced in small batches and sent out to southern states. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. This nose is sweet and much more grain forward in its aromas. Good one. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. To be truthful, this kinda pisses me off. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. This is funny. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. While the connection to the Civil War was obvious, the name never bothered me. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Founder of CoasterCritic.com. In the end, the ride experience is still the same. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. It wont be undone but it was a mistake to change the name of an icon! So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Units were nicknamed for their apparent ability to yell during battle. Irish Distillers recently announced the Something went wrong. 2 Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Racer 75 is fine, as long as they actually RACE the trains! While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him."