What It Is: Big hotel chains are getting into personalized tech, which includes tools that help customers make more informed choices during their stay. With ‘Amazon Echo’ already live in a few hotel rooms, this is going to be another milestone in technological advancements in hospitality. What It Is: These technology enhanced wristbands are already being used by many resorts and attractions but smaller, independent hotel brands are also making the switch. The peer to peer networks has changed the hospitality industry as it has placed more pressure on hotels and guesthouses. Diagram events, wow attendees, and win clients with free planning tools. It’s a move that has called data security into question in the past, but brands like Westin say the change has been a hit. In other words, very few of the guests were active computer users during their stay. What It Is: Facial recognition technology is being used to scan hotel guests’ faces and create personalized room key cards. If you’re not sure that your guests will be receptive to the addition quite yet, set your staff up in the system to help them access certain property areas and practice checking each other in or out. How to Use It: Most RFID bracelet providers for hotel chains offer custom branding, so take advantage of this marketing opportunity the same way you would with a key card. There are other interesting projects going around like the automated hotels in Tokyo or Virtual reality by Marriott. Innovation is still a buzzword for many hotels, and the hospitality and tourism industries have been slow in adopting new technologies. Thatâs when innovation can really do wonders. The project is called Project Jetson, and guests will stay in high-tech rooms that, with the help of Apple’s assistant Siri, who will respond to their commands. Aloft hotels with the help of Apple’s ‘Siri’ has started providing voice responding services to guests as a pilot project. Tools like online review monitoring give real time updates across all possible platforms so you can provide better service faster than ever before. Long queues at the front desk during peak seasons are quite distressing for guests.Would you like to wait for a room key when youâre all jet lagged? Not only do these tools ensure uniform service and branding across all properties, they also offer powerful search features as well as a library of information franchise owners can access at any time. So it makes sense why hotel lighting options are now being equipped with features like mobile task lights and other products that provide LED bulbs (a key lighting component that promotes better sleep hygiene). Marketing professionals are trained to follow the money, and this means engaging customers where they naturally congregate. Better self-service. Some Innovative hotel concepts have properly wrapped up in-room technology with imagination to come with lovely examples of how innovation is changing the hospitality industry. In a city where customer service and hospitality are quintessential Vegas, from shows, meetings, events, gaming, shopping and top restaurants, our city is known for human interaction but itâs also the reason why Vegas has been hit hardest by COVID-19. You can either adopt a popular third party service (like Shangri-LA did when they chose to partner with WeChat) or add the feature to your hotel brand app. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. Wearable technology (And Virtual reality in Hotel Rooms) Wearable technology has been making rounds in several high-end hotels across the globe and is ⦠Although most service providers and hospitality-related services are doing their best to keep up with these rapid changes, new technology has helped the industry to grow. If you still can’t find one that suits your needs, take a closer look at your hotel connectivity landscape. One the fastest growing tools for internet marketers today is social media. But, that’s what the future holds for us. These services are pioneered by Marriott and are in beta phase for a lot of hotel chains. Workflow management tools that have the power to communicate across departments can enhance the overall effectiveness. These apps can list things to do both on and offsite, create a nice visual of the itinerary, provide concierge-worthy recommendations, and even serve as a direct booking platform for guest self-service. Hilton Worldwid⦠HT-NEXT Opens Today! Welcome to a new era of hospitality, where hoteliers know more about their guests than ever before. With free companion apps in the market, it is now possible to control your room remotely through your phone or tablet to turn on the TV, browse and order for food, and so on. Learn how to use these cool tools, apps, and supplies. Sign us up! When air travel is already mobile, why should the hotel industry hold back? There are lots of other hotel industry innovation that you might find extremely interesting. The cost of innovation, resistance from owners, resistance to change, training issues, pace of advances in new technology and time and budget constraints are some of the other barriers. Advertising and content can be au⦠Automated reminders and scheduling. Technology has played a key role and Easy check-in is one of the things which is simple yet one of the most important innovations in the hospitality industry over the past decade. In the event that you are not comfortable with these, we wonât hold it against you, on the grounds that there are such huge numbers. Currently, the internet is that place. Apps available for both Android and iOS can now allow guests to access a range of services including booking appointments for spas, set wake up calls, ordering a taxi, etc. Workflow management tools are a great example of such incremental innovation. Now, Apple’s ‘Siri’ will soon be seen acting as a virtual assistant even in your hotel rooms. How to Use It: The reason why guests are so excited about this trend is because it makes their hotel rooms can feel more and more like a home away from home. Fitness isn’t limited to lifestyle brands. So, instead of a bucket of fries or a sandwich, you can now order a virtual trip through room service. Now, will the innovation list for the hospitality industry be complete without this one? Guests will be automatically reminded regarding their services to ensure that everything is accurate, reducing administrative costs and mistakes. Bracing for digital disruption Guests are able to change and reschedule their services on the fly, leading to more satisfied customers and accurate booking and purchasing. They assist guests with check-in services, securely store payment information for cardless transactions, and help valet attendants provide better service too. And, it’s important to note, fast internet is one of the biggest reasons hotels get (and keep) their 5 star reviews. You would see most of the big hotel chains implementing the app facilities in the near future while it would be a few more years for the rest of the hotel industry to catch up. For instance, IoT technology can be used in hotel rooms to provide customers with a device that connects to everythi⦠The best way to handle reviews (both positive and negative) is to respond to them quickly and correct any pending issues as soon as possible while customers still care enough to possibly update their comment. We live in an era of continuous innovation. Technology, innovation essential for hospitality companies. How to Use It: Take a look at your 5G options (there are more available on the market than ever before). How to Use It: Update your system using tools like OpenKey or any other secure provider. What It Is: Robots will not be replacing your front desk agents any time soon but they can offer assistance for central reservations. Virtual Butler or Virtual concierge services in Hotels would be a great addition for Siri. Is there anything that is beyond expectation? How to Use It: How does this apply to traditional hotel structures? What It Is: Hotels are turning to both hardware and software solutions to save energy costs for things like heating, cooling, and electricity. By Jos Schaap For years, it was openly acknowledged that hospitality simply lagged behind all other industries when it came to technology. It is one of the best hospitality technology that has already been in operation at a lot of hotels now. How to Use It: Even if your hotel isn’t a franchise, you can easily use your hotel management platform to better educate staff leaders with updated and accessible policy tools. Team Up to Transform Casino Hotel Mobile Apps Mar 10,2020 SHR Welcomes New Business Development Director to Join Europe Team SaaS has definitely transformed the Hospitality industry. Nevertheless, the research shows that it must be demand-led, inclusive, sustainable, and open to external collaborations. How to Use It: WiFi texting is great for hotels that accomodate mostly international clientele. Incorporating even just a handful of these practices into your guest experience strategy will help your brand take advantage of trending health topic. Use real-time voice translation tools to help guests on the spot with a little help from Google. How to Use It: Try out any combination of new-to-market hotel management options, including occupancy sensors that automatically turn off lights in unoccupied rooms, historical energy usage reports by room, energy dashboards that provide actionable insights into your ⦠Here are some of the top 10 innovation in the hospitality industry over the last decade or so: 1. Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 Viewpoints Comments Off on Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 When hotels and venue spaces utilize a venue management platform, theyâre able to effectively market their space globally, while catering specifically to the needs and process of modern ⦠For an industry that has historically excelled and set the bar for customer experience, buying technology solutions has not been on the top of the list. Have a look at the below video to check how the Hotel Industry is evolving through innovation with the example of Charlotte Mariott. Technology in Hospitality, Evolution, Innovation and Guests. Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. Thus, we only get excited about hi-tech and transformational innovation. The communication scene has changed to empower everybody to receive the rewards of the latest technologies. As of July 2017, Airbnb had over 150 million users worldwide, and JustEat had 17.6 million active users. 1. For instance, the Cupertino, Calif building has a robot butler as well as mirrors that have a built-in touchscreen display, which is on trial at the Newark, New Jersey Element, a sister brand of Aloft. You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services. Tech Thursday: Inside the Latest Hospitality Technology Innovation, ← Wisdom Wednesday: 4 Ways to Pick the Best Event Background Music, Friday Finds: 6 Ideas for the Ultimate Post-Event Reception →, Do Not Sell My Personal Information (CCPA Required). This is the case no matter where the industry goes. Next generation hospitality technology is already changing the way we feed guests, market properties, and even enter rooms. Not because hoteliers like to be old fashioned, but because until recently guests really didnât care. Workflow management tools have become important because they help to reduce instances of dropped guests. Aside from the traditional check-in experience, technology has made it easier for guests to check-in, inquire about their rooms or upgrades as well as obtain RFID keys. This will become increasingly more important as hotels continue to adopt the latest technology innovations like the ones mentioned above. We all know that the hospitality industry is often defined as the sectored system of innovation and production! After all, the future in the hospitality sector quite literally lies in the hands of guests and customers, so. Hotels have brought about a different outlook to check-ins and check-outs. It is now easier than ever to track down the best deals with the help of Big Data and innovative sites that help consumers make their decisions. Artificial intelligence is coming as an offshoot of this which by many is being considered as innovation as important as the wheel. Already, we are seeing examples of its role within the travel and tourism industryand this is only going to increase. 3. These hi-tech projects have worked tirelessly to change rented rooms into a dream world for the techies. Digital check-ins and check outs along with initiating special requests in your hotel are now possible for guests on their mobile, tablets or computers. Aloft has plans to bring more features with Project Jetson 2.0 such as room service orders. According to the Collins dictionary, technology is defined as âmethods, systems, and devices which are the result of scientific knowledge being used for practical purposeâ. What It Is: Natural light and blue light from devices directly affect our daily circadian rhythms and our sleep quality. The role and impact of innovation in Hospitality Industry: A case of the Southeastern Hotel in the Gulf of Thailand Abstract (250) The purpose of this research aim to evaluate how lean and six sig Disclaimer: This work has been submitted by a student. It will also control the air conditioner, GPS, lights, etc. Free Event Management Software for Planners and Properties. Think about smart thermostats, wi-fi control and several other facilities that these smartphone apps can achieve for the better guest experience. Guests can learn where the closest restaurants and stores are by asking their rooms for advice. HTM540: Hospitality and Tourism Technology and Innovation The Hong Kong Polytechnic University, SHTM 2 MSc (HTM540) Subject Syllabus (V1) Indicative Content: Introduction and IT applications in the Hong Kong hotel and Sounds insane, isn’t it? In hospitality, technology is a complicated problem. Information Technology in the Hotel Industry is driving the change and Siri in the Hotel room is one of the many projects of artificial intelligence and machine learning within the hospitality industry. Once long ago, hotels, motels and other hospitality businesses occupied a fairly simple space in people's livesâthey were a place for guests to lay their heads away from home. SaaS has helped to reduce administratively and IT issues particularly for small hospitality businesses that cannot afford to invest in in-house technical help. Yes, the Internet profoundly disrupted and changed the distribution system. With the next version of ‘Siri’ by Apple or Alexa by Amazon in your rooms, you never know of the possibilities that lie ahead as far as the innovation in hospitality is concerned. Over the past few years, inventions in the hospitality industry have developed at a fast-moving pace. The programs on the market today can autonomously answer customer questions (with a high level of user satisfaction), reduce labor associated with low ROI interactions, and help your team focus on revenue related tasks. Although energy management isn’t new, the hospitality technology innovations we use to monitor, assess, and adjust it is. Which is why customer service messaging programs are trending in hospitality tech right now. It makes checking in a lot faster (in 3 seconds some reports say) and simpler for everyone involved. Because of the sharing economy, people are now renting directly from others. Aloft Hotels, a Starwood brand, now offers a new voice-activated guest room service that is certainly the wave of the future. Isn’t that interesting? The widespread Customer service is at the core of innovation and good business practices. How to Use It: Streamline operations with tools like Hotelequia or the newest solution from RLH. (adsbygoogle = window.adsbygoogle || []).push({}); Another super interesting innovation in the hospitality industry is the use of virtual reality in hotel rooms. All guests have to do is download a mobile app and keep their phones or devices handy. From phone activated keys to being able to use your tablet to control the temperature, the future of the hospitality industry looks brighter than ever. What It Is: Phones are replacing plastic cards as a way to access hotel rooms. Foodie and hotel apps, as well as the likes of Deliveroo, are becoming the new big thing in the catering and hospitality industry. ‘Siri’ in itself is an interesting project by Apple which has made a virtual assistant available to one an all. However, smart technology changing the hospitality industry by changing the way service provided and operation of the companies in different aspects. The smartphone operated rooms feature is definitely one of the most interesting new technologies in hotel rooms. New technology provides the opportunity for a streamlined and simplified guest experience. There are a lot of other things in line and the feature would not limit you to just local sightseeing. Innovation in the hotel industry is important because it has the capacity to transform the industry positively. Not only does this enhance the user experience but also, drives down the cost for the hotel business in the longer term. The hospitality industry relies on experience to keep customers coming back. 2. It also helps in getting key information about the customer that can be used for personalized marketing offers and services. Most innovative Hotel Concepts in the world, Best Information systems in hotel industry, 14 Top Hospitality Events in the World in 2020, These are the Most Popular Cuisines in the World, Increase your Hotel’s Direct Bookings and Website Conversion rate- 9 Best Practices, Ancient Hospitality Customs that are still Awe-Inspiring. It’s not even a few years when hotels used to charge a hefty price for Wi-Fi usage. Although energy management isnât new, the hospitality technology innovations we use to monitor, assess, and adjust it is. Even the budget hospitality establishments can afford fully automated systems to run and manage their organisation. Future of the Hospitality Industry is bright and is being driven by technology and customer focus. How to Use It: Hotel social media managers and guest service departments can collaborate on the task of addressing requests, doing additional research, and updating customer files as needed. The future of innovation in guest experience is through technology. Voice responding hotel rooms is definitely not one of them. To be successful in the hospitality industry in todayâs landscape, those entering the field must be open to using a variety of new tools to ⦠Through technology, the last several years have witnessed the industry change at an unprecedented pace. In hospitality, technology is a complicated problem. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. So, if you want to increase room temperature or want to order some food and wine, do so just by commanding your room. The internet has affected every corner of our lives so much so that the guest will not stay at a hotel if they cannot access the wi-fi. What It Is: Go beyond dietary preference and restriction notes to bring millions of U.S. citizens dining solutions they crave. What It Is: Project management platforms are being used by brand name hotels to streamline the franchise purchase and ownership process. A collection of news, articles and other featured content about Innovation. It’s all possible through one app now. Aloft’s Project Jetson isn’t the first Jetson-like foray for the company. Companies like Airbnb are changing how the hospitality industry used to tackle travellers. Technology has played a substantial role in achieving economic growth by garnering economic means for consumers to The hospitality industry is a dynamic environment in a constant state of movement and evolution. And if you like the environmentally friendly aspect of this trend but don’t want to give up your card system, try switching to wood fiber versions (they’re waterproof and reduce plastic waste). This innovation has now been commoditised and most of the hotel now provides Wi-Fi for free. There is much more to be seen in the travel and hospitality industry in the future as spending on consumer-facing technology will be coming up as a top trend in the hospitality industry in 2020. It can also be used to automatically open doors and pay for amenities or services. How to Use It: If live events are an important part of your marketing strategy, you can easily promote your get togethers through your own itinerary app to fuel attendance. Smartphones can easily act as a key, remote control and voice command operating device. Once the device is connected to the room, they can turn on and off the TV by asking Siri. As technology, innovation and the environmental pressures continue to shape todayâs hospitality industry, itâs becoming ever-more important for hoteliers to adopt new ways of working, and deliver their guests with a more personalized, seamless and sustainable experience. In the 2000s there were approximately one billion computer users, most of them PC users, either wealthy enough to have a computer at home or they had to use a computer at work or school. In the hospitality and sales verticals, technology innovations, including customer relationship management (CRM) platforms and point-of-sale (POS) tools, have ⦠A lot of hotels are now allowing everything to be operated through apps. But anyone who's spent time in the hospitality industry in the last several years knows that the role of technology in hospitality businesses has drastically expanded. The next version is gearing up for incorporation of ‘artificial intelligence’ which will be more intelligent and adaptive. In this post, we have covered the top 10 innovation in the hospitality industry ever. Seamlessly manage and optimize group sales performance across your entire portfolio. Collaborative event sales software that increases qualified leads and drives direct revenue. No more hassles now with Technology backed smooth checking as one of the key trends in the Hospitality Industry. International multi-brand hospitality firms seem to be better prepared to develop innovation strategies and to deal with long-term conditions. 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