Updated : 2018-03-04 . Also, avoid forcing a keyword into existing content unless itâs a natural fit. By the end, youâll be far better equipped to navigate the world of SEO, helping you to capture the attention of the search engines and engage more visitors on your hotel website. That means your translated hotel website might read like a dream, but global customers may never find it. Property Development. Why take this approach? Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey, Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook, Last year, more than half of all hotel bookings occurred online, or focus your reach based off their likes or location, Remarketing to past customers through email campaigns. To learn more on this subject, see our article on how to use the search funnel strategically in hotel marketing. The basics of keyword research for Search Engine Optimization: a guide for hotels, How to avoid a traffic drop after a website redesign. Become an expert hotel marketer with our free resources. Others have little or no impact on rankings. Remember, donât overuse your keywords. Keywords are ideas and topics that define what your content is about. Go down the rabbit hole and make a master list of all the keywords you find, but make sure to only keep relevant search terms. These teams work together to generate business ending in a boost of revenue and salesâand to put on stunning events.. Not only that. First, donât obsess over keywords. Housekeeping Operations. But remember, Google now confers significant ranking value on websites that provide the best resource for a particular query and particular user. Allotment. Questions or suggestions? Multi-Unit Operations. Our software and services help businesses and agencies take the guesswork out of online advertising so you get more from your marketing budget. Guests stay in a hotel with a mindset that their needs will be catered to. Google Keyword Planner and Google Search Console are also great options. If youâre running a ski resort in the ⦠Keyword research can also help you to understand what pages may be missing from your site. As we discussed recently, previous versions of Googleâs algorithm prioritized websites based on their keywordsâeven if those websites didnât provide the most useful or relevant content. In job-hunting today, there is a different set of magic words for every job - the job-specific keywords also known as resume keywords, CV keywords, buzzwords or simply keywordsas general term. Here are hotel industry terms, specifically some words and phrases that deal with hotels and lodging. You can even make your social accounts advertise to people after they visit your site, or focus your reach based off their likes or location listed on social media, ensuring you’re targeting valuable leads. Stay on top of hotel distribution and marketing trends. Lastly, don’t overlook the importance of a mobile friendly site, a lot of people are booking on the run! In this glossary, we explain definitions of the hotel industry terminology from rate parity, hotel revenue management to loyalty marketing ⦠But first, letâs begin with a basic explanation. By this point, you should have a focused, yet sizable keyword list to focus your website around. B) Bachelor of Science in Hospitality/Tourism and Event Management, Beverage, Bidding, Budgets, Business. As weâll explain, choosing the right keywords is just part of the story. Remember that keyword research doesn’t stop at finding the keywords with the highest volume. Hotel website SEO tip #1 Consider mobile a top priority. Your keywords should also form the bedrock of other quality content, such as blog posts, landing pages, and special offers. Menu Planning & Pricing. The SEO trend: mobile-first indexing. While this might seem obvious, itâs worth noting that the âintentâ of a search query wasnât always so important to the search engines. Cross-platform software to maximize your online advertising. All Inclusive Hotel. 25,000+ active job postings daily. Don’t forget about your guests the second they return the key, because their reviews/referrals can provide you with valuable feedback, bring in more business, and support your brand on social media. The First Name in Hospitality Talent Since 2001, Hcareers has placed more than one million hospitality professionals in progressive roles within the industry. Use your tool to either analyze your current website, or plug in some keywords into the tool to test some basic queries (e.g. Instead, use them strategically and in the right places. Applied to your keyword strategy, you need to adapt your strategy to deliver the right message at the right time. Consumer preference is an important factor. This is the difference in price ⦠The following post offers hotels a basic introduction to keyword research. Each potential guest will have different needs, preferences, and questions, so it’s important to make your site as user friendly as possible. If you boil everything on your page â all the images, video, copy, etc. They might search on terms such as, âHotels on the Las Vegas Strip with Jacuzzi in room.â. Modern SEO isnât just about trying to rank for specific keywords. 3. In an industry where superior customer experience is the differentiating factor, keep the minds of your customers at the center of your marketing decisions. Shoot us an email at marketing@pegs.com. Join our global partner network or white label our reservations and e-commerce solutions. Employers, recruiters and headhunters use job-specific keywords to find the job candidates they want to interview. Are they trying to find directions? A great post thatâs packed with relevant information should result in lower âbounce ratesâ (visitors are less likely to leave your site after arriving) and a higher âdwell timeâ (theyâll stay on your site for longer). Three examples: 1.) Technological: The technological factors have emerged to be the facilitators of demand for the tourism industry in the 21st century. Hotel industry example: Red Lionâs hotel direct operating profit for the fourth quarter of 2007 increased 19.4% to $5.8 million from the prior-year period, a 205 basis-point increase to 15.7% versus 13.6% in 2006. bid-ask spread - The amount by which the ask price exceeds the bid. Search in title . housekeeping, maid noun: staff members that clean the rooms and linen: Put a sign on the door if you want housekeeping to come in and change the sheets on the bed. Allocate More Marketing Budget During Peak Booking Seasons. 101 Huntington Ave, Floor 7 Make sure your social media pages are appropriately active, so web searchers don’t find an outdated profile and assume you either aren’t taking bookings or don’t offer enough information to be worth their consideration. Nobody wants to read an article where âbest reasons to visit Las Vegasâ gets mentioned in every other paragraph. Make sure your pages load quickly. This is no longer the case. Itâs also about using keywords strategicallyâin the right place and at the right time. SEO value is usually indicated by a certain threshold of search volume. Independent Hotel: A hotel with no affiliation with a franchise or chain. Use them to discover what people are searching for, and then provide a valuable resource that answers their needs in a natural way. This handy A to Z hotel jargon buster will help get you up to speed with the language of the hospitality industry! There are other social factors too that affect the global hospitality industry. Sign up for Travel Tripper's newsletter to get the latest news, tips, and resources delivered to your inbox. Contact her at crystal.vera@pegs.com. Your business relies significantly on your customers, and strong marketing can go a long way in controlling your brand’s message to set your hotel apart from the rest. Get thousands of relevant keyword suggestions - faster and for free! The SEO Problem. If your hotel as a rooftop pool, you would definitely want to think about adding a page specifically about this amenity and selling the experience to guests. Potential recruiters can leave you a message on LinkedIn, but itâs always ⦠Take a good look at your hotel's website. We will write a custom Essay on Executive Summary: Hotel Industry specifically for you The keywords or phrases will be sprinkled throughout the job listing and in the âqualificationsâ and âresponsibilitiesâ sections. Portion Control. AGM â Annual General Meeting. These accommodations definitions cover all aspects of a stay, from room types to meals and more. Serve your top guests and players just as easily online as offline with integrations to your loyalty systems. You should also aim to feature your keywords in your URLs, images titles, and alt text. And so should you. Keeping all the hotel information listed online up to date will be important in 2019 for this reason as well. As a hotel marketer, this means that what is truly going to make an impact is whether or not your content truly satisfies the queries that brought visitors to your website. Again, let the keyword research guide your strategy. Now that we’ve reviewed the fundamentals of keyword, itâs time to start the all-important research. Remarketing to past customers through email campaigns, reviews and referral programs, or social media platforms can further the personalization of experiences for guests while also promoting business. Are your customers looking to understand information? Some tags are vital for SEO. Googleâs algorithm prioritized websites based on their keywords, 419 digital moments over a two-month period, use the search funnel strategically in hotel marketing, keyword stuffing can harm your search engine position, Analytics and Conversion Rate Optimization, Customer Loyalty and Reputation Management. Here is a list of skills that employers seek in candidates for employment in the hospitality industry. Resort Management. A⦠Keywords are words and phrases used to find information, products, or services in a search engine. First things first: make sure your site is easy to navigate, up to date, and full of content that’ll give potential guests plenty of things to sift through. Hotel Keywords: Global Monthly Search: Global CPC: Find Related Keywords for Free: ⦠You can use this list to identify which relevant hard and soft skills you already have and which you should feature in your application materials and job interview. Keywords are specific words that relate to the skills and experience the job seekers have in a particular industry ⦠Ask for customer stories, reviews, experiences, or post staff spotlights to personalize your message as much as possible. Iâm a woman who studied music and has an ear for languages. Allocation. This paper describes the various revenue management techniques with varying degrees of inventory control sophistication and the challenges faced by the hotel industry to establish a well-defined and repeatable revenue management process. 52 Phrases Only People In The Airline Industry Will Understand. Perhaps this is why Iâm particularly attuned to the words I hear, especially when those words are delivered as part of a luxury customer experience. What ⦠What is the difference between the hotel and the hospitality industry and what are all different types of accommodations. That doesn’t just mean pretty pictures of the rooms and relaxing background music, so buckle up. Incorporating specific keywords and phrasing into job titles will make a difference in an ATS search. If it feels like a keyword or phrase has been shoved into a sentence, cut it out. When you know where your customer is in the funnel, you can choose the keywords that align with their level of awareness and buying intent. Keywords are specific words that relate to the skills and experience the job seekers have in a particular industry or profession. Analyze & improve your digital marketing -- for free! In fact, their journey is often a meandering one that involves a number of distinct consideration stages. If you’re already doing this, give yourself a pat on the back, but now stop patting yourself and get to work, because getting people to your site is just the beginning. Successful marketing in an industry where the majority of business is done online means constantly focusing on strong SEO through keyword optimization. Special Events Planning. If you are applying for your first job in hospitality, you can stand out by focusing on your transferable skills instead of drawing attention to your lack of relevant work experience. The latest in distribution, sales, and marketing trends for hotels. Thatâs 45 different places where a person is being influenced and guided towards their final purchase decision. When that happens, visitors will be engaged on your website for longer, which will send out a positive ranking signal to the search engines. C) In a recent study, McKinsey revealed the complexity of the typical accommodation-purchase journey, illustrated by the graphic below: In a single journey, McKinseyâs data set found the average number of touchpoints was 45. Download or login to your chosen SEO research tool. In addition, include your keywords in your headline (both H1 and title tag), your meta description, a subheading, and in one of the first paragraphs of text. Survey tools can improve hotel marketing. ALOS â Average Length of Stay. 10 Most Important Meta Tags You Need to Know for SEO. The message from these data sets is clear. Augmented reality and virtual reality have huge potential in To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below. Itâs well-known that keyword stuffing can harm your search engine position. When you build a website, keywords help to focus the site on a particular subject, which allows the search engines and web users to understand what that website is about and what it has to offer. Making your guests lives as easy as possible should be your ultimate goal, so put yourself in their shoes if you’re stuck on what topics for content you think would be best. Various segments of the industry are as follows: There are 5 Major Sectors of the Hospitality industrywhich we have covered in another post on this Hospitality Portal. If your hotel as a rooftop pool, you would definitely want to think about adding a page specifically about this amenity and selling the experience to guests. Here are hotel industry terms, specifically some words and phrases that deal with hotels and lodging. Make a list of all the keywords you think have some SEO value to them (remember to research your hotel name and variations). We explain definitions of hospitality terminology and industry lingo from hotel management, hotel revenue management, e-commerce, marketing and distribution. In order to define the Hotel properly, we must also know the various segments of the Hotel industry. Marketing on social media doesn’t have to exclusively revolve around creating new business, it can also aid you in building a personality for your brand and engaging with your target audience. Inventory Planning & Control. Spotted something weâve missed? Here are a few of our top recommendations. You can carry out keyword research using several tools, including SEMrush and Mangools (both offer free trials) and Keywords Everywhere (available as a free browser extension). Last updated: 22nd April 2019. With the prevalence of electronic search capability, failure to incorporate the ârightâ keywords is not an option! Here's every type of meta tag you need to know about. 'could I have a wake up call at 6.30am tomorrow, please? To understand more about keyword research, weâll break things down into three distinct areas: There are a lot of factors that contribute to SEO success. Exact matches only . How hotels can create video content for marketing, How to find and convey your hotel’s brand voice through marketing copy, The future of the CRS: Digital marketing connectivity and open APIs, How hotels will need to adapt Duty of Care policies for the coronavirus pandemic, The essential digital marketing & demand generation strategy checklist for hoteliers, [Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020. 1.1 Million. AGOP â Adjusted Gross Operating Profit. Add contact information. These positive ranking signals will help boost your SEO. If youâre new to the hotel business, or just doing your fair share of basic research, read below for the outline of a hotelâs structure. Is it full of photos of ⦠Your chosen SEO tool will help you discover a wide range of keywords similar or relevant to the one you originally started with. Hereâs a step-by-step guide to conduct your keyword research: Now that youâve identified the keywords you want to use, itâs time to integrate them into your website content. If your hotel as a rooftop pool, you would definitely want to think about adding a page specifically about this amenity and selling the experience to guests. The hotel industry is one industry which has a clear overlap with most of these sectors of the Hospitality industry⦠So during the keyword research phase, it’s vital to review if the keywords youâre selecting are relevant to the information you can provide. Occupancy Management. However, each sector has its own âlingoâ that isnât familiar to all those in the hospitality industry. Find Jobs. Put simply, user intent is what the searcher was hoping to find when they originally went to their phone or desktop. '. 1. âItâs My Pleasureâ¦â / âI Am Happy Toâ¦â Having a service-oriented work disposition is very important for us working in the hospitality industry. The potential for generating incremental revenues with revenue management in the hotel industry is a well-established fact. Aim to find keywords that are a blend of high search volume, targeted intent, and low competition. With thanks to the following community members for their additions; 4,000+ registered employers. This is often referred to as âintent-based searchâ and itâs at the heart of Googleâs machine learning algorithm. candidates placed. Part 3: When should your hotel expect results from SEO changes? Typically, keyword research is conducted to find the best keywords for a specific website, helping it to move up through the search results. These accommodations definitions cover all aspects of a stay, from room types to meals and more. Each search will have a different intent, so the goal is to build a website that considers what different searchers are intending to find and providing that result for them. Augmented reality and virtual reality. Whatever content youâre creating, itâs essential that it satisfies the needs and goals of searcher intent. Last year, more than half of all hotel bookings occurred online. I've heard it said that women fall in love with their ears and men with their eyes. Amenities, back-of-the-house operations, catering operations, club management, Food and beverage operations, guest retention, hospitality management, inventory planning and control, member development, ⦠A hotel wouldnât run smoothly without the right people and right resources in the right departments. This handy glossary includes the main terms related to the hotel industry, from A to Z, and will get you up to speed with the language of the hospitality field! Search in title. There are many variations of job titles based on industry, company culture, or experience levels. Buyer awareness, credit operations, customer loyalty, distribution management, in-store promotions, inventory control, loss prevention, mass merchants, merchandising, preferred customer management, pricing, retail sales, security operations, softgoods. At the âlower end of the funnel,â customers have done their research, know what they want, and theyâll likely be searching for your hotel name. In job-hunting today, there is a different set of magic words for every job - the job-specific keywords also known as resume keywords, CV keywords, buzzwords or simply keywords as general term. A person searching for “[X Hotel] reviews” wants to find out what other guests are saying about a certain property. Now, regardless of your keyword choices, if a page on your website doesnât fulfill the intent behind the query, youâll see increased bounce rates, and in time, lower overall traffic to your site. Consider which touchpoint your customers are interacting with during your keyword research. Amadeus. Your keywords should also form the bedrock of other quality content, such as blog posts, landing pages, and special offers. Hospitality Management. Hoteliers may start bidding on conversational long-tail keywords, such as âWhere can I find a hotel near me?â. Her digital marketing expertise includes SEO, social media, reputation management, and influencer marketing. Crystal is a Marketing & SEO Manager at Pegasus. Intranet: A private computer network using Internet to securely share part of an organizationâs information within itself. Whether youâre looking for accounting jobs or event-planning jobs, thereâs a place for you in the hospitality industry. That same job-specific keywords when used by job seekers in they resumes bec⦠Clearly, you need to market to these different stages of the funnel very differently. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries." This will help you develop pages and content that speak specifically to them at the right stage of their journey. When you conduct your keyword research, it’s also important to consider the travel search funnel. Revenue Planning & Reporting. Advertising on social media can help drive traffic to your site to book visits, but can do even more for your business. These are the most popular suggestions for Hotel Keywords generated by WordStream's Free Keyword Tool. In her spare time, she likes to sing songs loudly, read books quietly, and explore Northern Indiana. Here are the five hospitality expressions that matter to our guests. To be done effectively, translations must be accurate, adequate, and as evocative and creative as your flagship siteâs content. Say, for example, that “rooftop pool” is a high-volume keyword, and youâre seeing a lot of keywords surrounding that topic during your research. Your hotel ⦠General terms you can use to describe your accomplishments: Achieved Capitalized Enacted âmarketing productsâ related keywords: 248: hotel marketing 2,400: $3.75 âhotel marketingâ related keywords: 249: affiliate marketing companies 2,400: $3.45 âaffiliate marketing companiesâ related keywords⦠The hospitality field is made of many different roles and professions, including vendors, suppliers, hotel staff, and event planners. Stay ahead of distribution and marketing trends with scalable, flexible multi-property solutions. “casinos in Las Vegas”). When should your hotel expect results from SEO changes? In terms of your main content, try to implement keywords sparingly and in a natural way. Hotel Keywords Search Popular Keywords in Your Industry. Are they ready to book their stay? There are many entry-level positions in the hotel industry that donât require candidates to have years of prior work experience. In a separate 2015 study by Google, a traveler named âAmyâ had a staggering 419 digital moments over a two-month period as she planned a trip to Disney World. If consumer sentiment is favorable both airlines and the hotel brands stand to gain. The hotel industry is a multibillion dollar industry with a large circle of activities which includes accommodation, restaurants, events, theme parts, transportation, cruise line tours, and tourism. And itâs also pretty irritating from the perspective of your audience. The content on your site should be useful to the people accessing it, so think about your guests and offer information on things like the best places to eat in the area, or activities to do with kids. We're on the lookout for talented and ambitious individuals to join the team. Location. In short, keep up with the recent surge in online bookings by optimizing your use of keywords, ramping up the content of your website, and taking your social media presence to the next level. As you can see from the graphic below, the search funnel is a way to describe the different stages of customer awareness during their buying journey: A customer âhigher in the funnelâ isnât certain what they want yet. Insights, knowledge, and information to help you dominate the online travel space. Theyâre interacting with a huge number of digital touchpoints before they encounter your brand, so you need to be present much earlier to influence their decisions. Theyâre looking for inspiration and conducting tentative research using broad search terms, such as âHotels in Las Vegas.â, In contrast, someone in the âmiddle of the funnelâ is starting to refine what they want. The same thing can happen with job titles. Hospitality Vocabulary Word List (132) A) Acclaim, Accommodations, Administration, Affinity, Agreeable, Alumni, Amenities, Arrangements, Assistance, Attentive, Attitude. Exact matches only. Labor Cost Controls. These are the most popular suggestions for Hotel Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below. Welcome to the Hotel SEO Strategy series in which our expert shares the best SEO practices with hotel marketers! Letâs talk about the segments of the Hotel industry now. All Inclusive Resort. Updated : 2018-03-04 . But in short, search engines make it a priority to provide the best content for users based on a given query. Hear what makes us great -- straight from our customers. Search in content. Set an alert for the frequency youâd like to be notified and on a keyword that you want (your hotelâs name is a great first step) and start getting notifications of when youâre mentioned on the web. If you want a 'wake up call', you should use this polite phrase followed by the time and day you want to wake up, e.g. , aim to find when they originally went to their phone keywords for hotel industry desktop I have focused... Independent hotel: a hotel with no affiliation with a franchise or chain is not an option innovative generation. All-Important research Meta tag you need to adapt your strategy reviewed the of... An all-in-one reservations platform and innovative demand generation services posts, landing pages, and as evocative and creative your... Booking on the Las Vegas Strip with Jacuzzi in room.â even more for your website.. 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And what are all different types of accommodations your inbox Vegas Strip with Jacuzzi in.. Share part of the rooms and relaxing background music, so buckle.! Expertise includes SEO, they 're the words and phrases that deal with hotels and lodging involves. IâM a woman who studied music and has an ear for languages should have a system! Time, she likes to sing songs loudly, read books quietly, and user intent needs will be in. Right places your strategy to deliver the right time and men with their volume of traffic OTAs... Many entry-level positions in the Airline industry will Understand itâs time to start the all-important research blend high... Let you make your complaint to the hotel information listed online up to date be. And has an ear for languages analyze & improve your digital marketing -- for free customers. Throughout the job listing and in the hotel SEO strategy series in which our expert shares the best practices! Article, will it satisfy their search intent industry where the majority of business is done online means focusing!, video, copy, etc sector has its own âlingoâ that isnât familiar to those... C ) Utilize your knowledge of the rooms and relaxing background music, so buckle up in. Meals and more scalable, flexible multi-property solutions valuable resource that answers their needs will be catered to pages and... Great content around those keywords is just part of the art technology to run operations at Pegasus 02199! High-Volume keywords and relaxing background music, so buckle up an all-in-one platform! No affiliation with a mindset that their needs in a particular query and particular user traffic!